Over the past 20 years, Kiteboarding has undergone a transformation; from a daredevil sport that would make the headlines due to accidents and bans, into a truly safe, versatile and accessible sport for people of all ages and backgrounds. Aside from growing bigger however, schools have mostly stayed the same. Based on a model inherited from the windsurfing era, schools are unable to meet the growing demand for high-end private lessons. Working as a kiteboarding instructor, Ruben van Domburg spotted this trend. Creative by heart and backed by a bachelors in Sports and Education, Kite Coach was founded in 2016 and designed to meet the needs of the aspiring riders of today.